First Alert Smoke & CO Alarms
In 1976, the name First Alert was born - our retail brand. First Alert, was celebrating its first official year. And what a celebration it was. In that year, we began selling two alarms: a hardwired-only smoke alarm and a hardwired with battery back-up alarm. Since then, we've continued to innovate, providing reliable products that have transformed the ways Canadians live. For example, in 1993, we introduced the first battery-operated carbon monoxide (CO) alarm, no doubt saving many lives. And we're proud that we've helped arm homes across the country with lifesaving CO and combination smoke and CO alarms.
In the past five decades First Alert has pushed the envelope in product innovations. And while we've ventured successfully into an ever-expanding home safety market, we've always stayed true to our roots and our Flagship brand, harnessing technology to build the most reliable fire safety products for the people who put their trust - and their lives - in our hands. We spend our days and our dollars to protect their homes, their belongings, and above all their families. And that dedication to consumers and communities has helped build our reputation as Canada's most trusted brand in fire safety.